About Us

Established in 1989, we pioneered "Top Down" selling in the IT industry. YA teams have facilitated over $3 billion in additional revenue for our clients. Our core team boasts 100+ years of Sales & Marketing experience, primarily at the C-level, with a track record at blue-chip organisations like Ford Motor Co, Rank Xerox, and Yellow Pages.
Our programs are delivered by our Directors or a select group of highly experienced Delivery Managers, many of whom have served as CXOs in our programs for several years.

Our CXO Network

Our unique selling point is our global network of 150 senior executives who are ready to share their knowledge and success strategies with our clients. 
Our CXO network comprises executives from various global locations, encompassing diverse CXO roles (e.g., CFO, CMO, COO, CIO, CDO, CTO, CPO, CISO). They possess extensive experience across FTSE/Fortune 100 to mid-sized companies, spanning various sectors and industries.
We offer our simulators in seven different languages, ensuring broad accessibility.
These CXOs actively participate in our business simulators, either managing, playing CXO roles, or coaching, while also providing additional Youd Andrews Services. They contribute to the development of our Youd Andrews 6Cs framework, coaching materials, and case studies used in our simulators.
Each network member boasts substantial CXO-level experience and holds coaching qualifications, making them well-equipped to guide and coach effectively.
CIO at BT Cellnet (which
became 02). Reported into the CEO and helped 02 become one of the most successful mobile
operators in the FTSE 100
Former CEO and President of Jefferies Execution Services, Inc., the NYSE Brokerage affiliate of Jefferies & Co
Group CIO, Northern
Foods, a FTSE listed
food manufacturer
Former Chief Administrative Officer of Jefferies Execution Services
Previously had a successful career in the IT Professional Services industry in various global tier-one systems integrators
Orchestrated the conversion of electronic trading platforms at the NYSE and was instrumental in helping both the NYSE and
Jefferies adapt to the new demands of electronic trading of NYSE securities
They are incredibly experienced and senior CXOs
Salesforce
the incredibly experienced and senior CxOs
Salesforce
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Our team

Youd Andrews is structured to maximise individual strengths, allowing every team member to excel in their areas of expertise on a daily basis.
Neil Hollister
Managing Director
Dominic Sharp
Account Director
Bill LaHam
Account Director
Jane Harrison
Training Delivery Manager
Natalie Cleathero
Internal Delivery Manager
Emily Grant
Internal Delivery Manager
Don Andrews
Founder
Joanne Patterson
Group Head of Marketing
Maria Bob
Group Financial Controller
Nick Harknett
Retiring
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The Experiential Learning Group

We are part of The Experiential Learning Group family, who help clients across the globe to develop their people capabilities using scalable experiential learning solutions.
Our shared mission is to transform businesses, careers and lives, by democratising world-class experiential learning.
Learn more about The Experiential Learning Group